CASE STUDY
Hangar9 Marie Saint Pierre Pop Up
PROJECT OVERVIEW
We partnered with Hangar9 to amplify the Marie Saint Pierre Pop-Up through a refined, social-first content strategy designed to elevate awareness and drive in-store traffic.
The objective was to translate the sophistication of Marie Saint Pierre’s design language into a digital narrative that felt immersive and aspirational. Content needed to reflect both the craftsmanship of the collection and the curated atmosphere of Hangar9, positioning the pop-up as more than a retail activation - but as a fashion moment within the community.
Through structured weekly releases across Meta, we produced short-form video, elevated product visuals, behind-the-scenes installation moments, styled looks, and in-store atmosphere content. Each asset was created to sustain visibility throughout the pop-up while reinforcing brand alignment between designer and retailer.
THE IMPACT
The pop-up extended beyond a single in-store activation. Through intentional content capture and structured rollout, the collaboration lived both physically and digitally.
The social campaign strengthened brand perception for Hangar9 as a destination for elevated designer experiences while reinforcing Marie Saint Pierre’s craftsmanship and aesthetic within a local market context.
Beyond immediate foot traffic, the content created a reusable visual asset bank for future marketing initiatives, partnerships, and seasonal storytelling.
The activation did not rely on a single launch moment. It was sustained through disciplined execution, cohesive visual language, and consistent social visibility — reinforcing Hangar9’s position as a curator of refined fashion experiences.
