WINDSOR | LONDON | TORONTO [ ABOUT US ] IN GOOD COMPANYABOUT THE FINNERTY
Before The Finnerty was an agency, it was a shared perspective shaped by storytelling, culture, and curiosity.
We grew up in a home where narrative mattered. Our mom was a journalist, teaching us early that words shape perception and that the way something is told influences how it is understood. Our dad was music-obsessed and endlessly curious about the world, filling our lives with different sounds, different cities, and different cultures. Travel was never just travel - it was exposure, atmosphere, and perspective. Around us were conversations about food, art, advertising, and experience. Creativity was not a hobby; it was a lens.
We were the kids taking too many photos, collecting cameras, saving magazine clippings, documenting road trips, paying attention to album covers and billboards, noticing how certain restaurants felt different from others. Long before we worked in marketing, we were studying it: through culture, through media, through lived experience.
In 2015, Mikayla moved to London to pursue Media Studies and the public interest at Western University, graduating with distinction and earning a writing certificate alongside her degree. After working in marketing within a Toronto-based technology start-up and later at a media agency in London, she returned to Western to complete a Master of Arts in Media Studies. Her research examined news media coverage of Chemical Valley and the Aamjiwnaang First Nation, exploring how media framing influences public understanding and policy narratives. Her work was recognized with a prestigious SSHRC grant, an experience that solidified her belief that storytelling carries power, and that perception is never accidental.
Maddie attended the University of Windsor, earning a Bachelor of Arts in Communications, Media, and Film with a minor in Business. Her academic excellence was recognized with the Governor General’s Award of Canada. Maddie’s education bridged creative media literacy with business structure, a balance that now defines how she translates high-level brand direction into clear, scalable execution.
As our careers evolved - across agencies, in-house brand roles, campaign development, digital strategy, print, and large-scale advertising — that early curiosity matured into structure. We saw how enterprise brands think in ecosystems. How billboards, social campaigns, email, web, and physical spaces are meant to work together. How marketing, when built correctly, is infrastructure - not decoration.
In September 2024, after years of freelancing and working within established marketing systems, we formally launched The Finnerty. We didn’t want to only advise from a distance. We wanted to be hands-on. Creative. Deeply involved from strategy through execution. We wanted to bring enterprise-level thinking to growth-driven brands ready to operate at the next level.
Now in 2026, as a team of three, we’re known for strong visual direction, creative campaign thinking, and holistic marketing that treats every touchpoint as connected. With Maddie based in Windsor and Mikayla in London, we span communities while thinking beyond them = building brands that feel rooted locally but positioned to scale regionally and nationally.
We believe marketing should be built like a brand, not a series of tasks. Brand before tactics. Aesthetic as strategy. Systems that create momentum. Campaigns that reinforce positioning. Execution that supports growth.
We care about the details. We care about structure. We care about results. We want to see perception shift. We want to see brands scale with confidence and clarity.
This is what brought us here. And it’s what continues to shape how we build.
IT’S PERSONAL TO US.
We don’t see marketing as output - we see it as influence. The way a brand shows up shapes how it’s understood, valued, and trusted.
Because of our backgrounds in media, storytelling, and culture, we approach every project with a deep awareness that perception is powerful - and never accidental.
Mikayla Finnerty
Mikayla brings a strategic, editorial approach to marketing, shaped by a Master’s degree in Media Studies and experience working with national brands including CN Tower and Canada Lands Company (CLC).
With a background spanning marketing, communications, real estate, and business ownership, Mikayla specializes in brand positioning, campaign strategy, content direction, and digital storytelling. She is deeply involved in client strategy and execution, ensuring every deliverable ties back to clear goals and measurable impact.
Her work is guided by one core belief: good marketing should feel effortless — and be anything but.
Master of Arts (MA) Media Studies
Western University Bachelor of Arts (BA) Media Studies
Western University CO-FOUNDER
Madison Finnerty
Maddie leads social media strategy, content planning, and day-to-day brand execution at The Finnerty. She plays a central role in shaping how brands show up consistently across platforms — translating strategy into structured content systems that are clear, intentional, and scalable.
With a strong understanding of platform behavior, audience engagement, and content performance, Maddie oversees content calendars, visual direction, and execution across social and digital touchpoints. Her focus is on ensuring brands not only look cohesive, but communicate effectively and show up with purpose.
By bridging strategy with implementation, Maddie helps turn high-level brand direction into marketing that actually functions - supporting growth, consistency, and long-term momentum.
Bachelor of Arts (BA) Communications, Media and Film University of Windsor Board of Governor's Medal RecipientCO-FOUNDER
ACCOUNT COORDINATOR Ally Verhey
Ally supports client accounts at The Finnerty with a focus on content coordination, social media execution, and day-to-day account management. She works closely with the team to keep content schedules, campaigns, and deliverables organized, on time, and aligned with overall strategy.
With a background in marketing coordination, communications, and analytics, Ally brings a detail-driven and process-oriented approach to account support. She plays a key role in managing content workflows, supporting reporting and performance tracking, and ensuring consistency across platforms.
Her ability to balance organization with creative execution helps the team move efficiently while maintaining a high standard of quality across all client work.
Bachelor of Commerce Honours
Lang School of Business and Economics Guelph University finnerty (n.)
The intersection of culture, strategy & execution. Marketing built as infrastructure - not noise. A brand presence that feels intentional, cohesive, and bold.
OUR WORK SPEAKS FOR ITSELF.
We say it with confidence.
From brand ecosystems to full-scale campaigns, explore how bold brands come to life.
THE FINNERTY “INFRASTRUCTURE”