photo by @heyitsbekkie

ENGAGEMENT OVERVIEW

Girls Gone Wellness was not a simple rebrand. It was a repositioning.

Founded by Jeanette Titus and Victoria Gasparini, the podcast was built on a no-BS, science-backed approach to wellness. As naturopathic medical students, they set out to challenge fear-based messaging and trend-driven noise within the industry.

The brand needed to reflect that conviction.

Our mandate was to translate their bold, culturally disruptive energy into a cohesive visual identity that could scale across podcast, social media, and merchandise. The result was a full brand transformation, from logo suite and colour system to podcast cover, merch design, and structured social templates.

This was not about soft wellness aesthetics. It was about clarity, confidence, and cultural presence.

The visual identity was designed to feel unapologetic and unmistakable.
A refined yet expressive logo suite was developed, including the full Girls Gone Wellness Podcast mark and a bold GGW monogram for versatility. The typography and layout system balanced femininity with authority, allowing the brand to feel elevated without losing edge.
The colour story became a defining asset. Signature ruby red anchored the identity, supported by blush, cloud, and after-hours tones — creating a palette that felt editorial, high-impact, and instantly recognizable.
A structured brand kit ensured cohesion across digital, print, and merchandise applications, formalizing logo usage, colour standards, typography hierarchy, and layout rules.
Merchandise became an extension of the brand’s voice.
From embroidered caps and crewnecks to tote bags, print pieces, and campaign-style graphics, each item was designed to feel fashion-forward rather than promotional. The visuals leaned into bold statements, sharp messaging, and confident styling — positioning the brand as wearable culture.
As reflected in the campaign visuals, product mockups and styled photography elevated the merchandise into lifestyle imagery. This moved the brand beyond podcast content and into a recognizable aesthetic presence.
The new podcast cover introduced a more dynamic, culturally resonant direction.
The imagery captured movement, personality, and chemistry between the founders — reinforcing the bold tone of the conversations themselves. Social media templates were designed to maintain visual consistency while allowing flexibility for episode announcements, quotes, educational breakdowns, and promotional assets.
Every touchpoint was aligned to ensure the brand felt cohesive across feed posts, reels, stories, and launch moments.

THE IMPACT

Girls Gone Wellness transitioned from emerging podcast to cultural brand.

The rebrand strengthened recognition, clarified positioning, and created a scalable visual system capable of supporting future growth. The identity now communicates authority, science-backed credibility, and bold personality without compromise.

The brand does not blend into the wellness space. It challenges it.

And visually, it stands with confidence.